THRIVE Social Media Strategy for Advocacy

Social Media for Social Good
Social Media Strategy for Advocacy


Noemi Lardizabal-Dado is a social media practitioner with over 9 years experience in blogging, citizen advocacy and online media publishing. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good. She is the editor of Blog Watch ( and the features editor of the Philippine Online Chronicles (, a platform for alternative viewpoints and a synthesizer of ideas. She writes about the feminist agenda, good governance, parenting, wellness, human rights , and digital citizenship . She also blogs at : , (recipes), (gadgets) and (lifestyle).

Rosario Juan is an entrepreneur and a digital marketing strategist for various small and medium enterprises. She is one of the co- founders of TweetupMNL, a meetup community for social media enthusiasts that conducts regular "tweetups" and annual Social Media Day events. She was appointed Lead for Google Business Group, Makati.

As a digital strategist, Ros specializes in social media integration. She is passionate about community building and collaboration -- helping the offline go online and enabling netizens to interact offline. She is an advocate of social media for social good, leading and participating in causes such as #rescuePH, a citizen-led initiative to mobilize rescue operations during the “Habagat” weather disturbance in August 2012 and super typhoon Yolanda in 2013.

In 2013, Ros was chosen to participate in the International Visitor Leadership Program of the U.S. Department of State as the Philippine delegate for “ASEAN: Connecting Sustainable Communities through New Media”.

Ros launched her inaugural entrepreneurial undertaking, Commune, a café in Manila’s central business district, Makati. Commune proudly serves only Philippine coffee and has become a community hub in its area.

P300 - inclusive of coffee and snack

@TweetupMNL is a community of netizens who are united by their passion for social media. They have been holding Twitter Meetups, or TweetUps, since 2009 all over Metro Manila.


THRIVE is a satellite event series and festival celebrating creativity, entrepreneurship & design for social good and sustainability.

Happening in Manila from October 17-25 with various learning and networking through talks, workshops / activities, mixers and studio sessions around the metro with relevant subject matter experts / practitioners and sustainability advocates from October 17-23, with a culminating festival at the MUNI Market at Capitol Commons on October 24-25.

Check out and subscribe to for a lineup of events. More event dates and details to be published soon!

#thrivemanila #thriveph

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