Manila’s Social Media Day dubbed a global ‘must-attend’ event

Hundreds of participants and dozens of communities and brands celebrated the Philippines’ fourth Social Media Day last June 27 at the Museo Pambata open grounds along Roxas Blvd. in Manila.

The group TweetUpMNL has spearheaded the Philippines’ Social Media Day events since 2012, taking its cue from global tech website Mashable.

This 2015, Mashable included the Manila’s #ChangePH event in its list of top 5 “must-attend” global Social Media Day celebrations.

Carrying the hashtag and theme #ChangePH, the day-long event featured an expo by participating communities and brands, and also a conference that highlighted milestones and trends in social media and the growing digital space.

TweetUpMNL co-founder Rosario Juan thanked the communities, partner-brands and volunteers for making Social Media Day “the biggest community-driven, 100-percent volunteer-run social media event in the Philippines for four straight years now.”

Juan said “the power of community, collaboration and cooperation could really make many things possible, including Social Media Day.”

“#ChangePH sought to tell stories of positive changes in our daily lives, see looming trends and prepare us for changemaking enroute to the 2016 elections. When we convene again at the next Social Media Day on June 25, 2016, the elections would have been over and we could only hope we would have lots of reasons to celebrate,” said TweetUpMNL co-founder Tonyo Cruz.

During the day, the event hashtags #ChangePH and #SocialMediaDay2015 trended twice on Twitter, thanks to supportive influencers, thought-leaders, partners and participants. Smart Communications set up free high-speed WIFI hotspots throughout the venue.

Conference keynote speaker was digital leader Leah Besa Jimenez, chief executive officer of the largest Philippine media agency, Starcom Mediavest Group.

Museo Pambata president Nina Lim-Yuson welcomed participants at the conference and invited them to visit and support the country’s first interactive children’s museum. She also announced the launch of the museum’s Instagram account @museopambata.

Hosting the conference were Katipunan Improv’s Abe Barreda and Rene Cruz; SPIT Manila’s Chal Lontoc; and digital/tech journalist Michael Josh Villanueva.

Speakers included: architect Paulo Alcazaren; writer/director Antoinette Jadaone of the movie That Thing Called Tadhana; LGBT champions Stefan Punongbayan and Thysz Estrada; lawyers Faye Condez, Vivian Tan, Camille Buhain of The Soshal Network; Christine Aguilar of bitcoin group Coins PH; Miggy Azurin of Mojob PH; Ana Mariquina of the Philippine Red Cross; Evan Tan of the Red Whistle Project; EJ Bautista of the U.S. Embassy; April Cuenca of FlipTrip; Jayvee Fernandez of Manila Bulletin; John Nery of; and Jeff Cape of Digital5.

Pangasinan scores a first in PH

During the program, a delegation from Pangasinan announced that Governor Amado Espino had signed an executive order declaring Social Media Day throughout the province. By a stroke of a pen, Governor Amado Espino made Pangasinan the first Philippine province to have an official Social Media Day.

Headlining the performers were spoken word artists Juan Miguel Severo, Henri Igna and Roch Lazarte from Words Anonymous; comedy troupe Katipunan Improv; Ceidge Razon, Kim Allen, Cian Aron Garcia, Jerome Cleofas, Iko Mortensen Tan, Sharm Nolledo, Ralf Grimaldo, Pao Grimaldo and Marah Rhodora from Soundcloud Philippines; Power Dance Movers Company; and Zeus Collins.

The broad range of communities and organizations that joined #ChangePH included: IGers Manila; Tumblr PH; Words Anonymous; Mozilla Philippines; Hero of D Day; PinoyExchange; Muni; Love Hope Faith; Red Whistle Project; Bata Balik-Eswela; Philippine Red Cross; Katipunan Improv; Soundcloud Philippines; Rise for Education; Google Education Group; JCI San Juan; iVolunteer Philippines; Titas of Manila; Kabataan Partylist; Hootsuite Ambassadors; Startup Travels; and Tanghalang Pilipino.

Pitching in to support #ChangePH were Ticketbase; Smart; Museo Pambata, SM Supermalls; Uber Manila; Globe and Globe Tattoo; Team Manila; Asia Brewery; Nestle; Zomato; A Space; PrintSocial; MiLi; Binalot; Global Learning Support; U.S. Embassy; Picture City; Oishi; Power Mac Center; Galileo Enrichment Learning Program; Commune; Teavolution; Hallmark; BIC; Pepsi; Freelancer.PH; UrbizGardenPlage; Maxistar Enterprises; Isa Silva; Bayani Brew; CraftMNL; Horsepower; Puzzle Box; Creso; Love Hope Faith; Fliptrip; HoneyComb; Jidja; Picture Company; Zenutrients; Adult’s Coloring Book; Megahertz

Media partners for #ChangePH were the Philippine Daily Inquirer; CNN Philippines; Adobo Magazine; Blogwatch; Fritz Tentativa Photography; Manila Bulletin; TV5; PinoyExchange; TOMCAT; and When In Manila.

Communities and organizations elsewhere in the Philippine also marked Social Media Day events soon after #ChangePH in Manila: Cebu, Iloilo, Davao, General Santos and Pangasinan. ###

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